8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...

This post was reproduced as an article in Broadcast on 13 March 2015 Far from killing ideas, strategic thinking and carefully-chosen...

Transactional Creativity and how every idea needs an audience - even those which aren't about making money. Through many years of work in...