Talks & guest lectures

Ally regularly gives a guest lecture at Bath Spa University on Transnationalism in TV Formats for second year students on the Media & Communication course.

 

She discussed the sort of TV content that travels well globally, revealed differences across markets, talked about how TV producers go about understanding audiences around the world.  

 

Here is an excerpt where she explains the highly competitive nature of the global TV market.

 

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In 2014 Ally took part in a debate on behalf of BBC Three about the next generation of television at the multimedia conference re:publica 14 in Berlin.

 

She later gave a three minute talk outlineing her arguments, followed by interview for the local TV station.  As expected, all the talk was about linear TV reaching young audiences and BBC Three's upcoming move to being an online-only service. 

 

Ally delivered a webinar on Creativity & Research in March 2015 for the Australian Market & Social Research Society European Trends Summer School.

 

Subtitled "How to have ideas about ideas", Ally outlined 4 truths about creativity (spoiler alert: it's not to do with different sides of your brain) and explained that there are many ways that practitioners can be creative when it comes to research - whilst still producing robust, actionable and arguably better results for clients.

In March 2017, Ally delivered a seminar for Masters students at University of Nottingham, in a module about Audiences & Consumption.

 

Asked to provide an industry perspective, she outlined the benefits of creative strategy in TV, talked through her theories for how creativity works and gave a case study of the work she did on BBC Three, before setting real-world tasks so the students could try their hands at creative strategy themselves.

Here are some of the slides that Ally talked through.

 

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