Purpose
a reason for being; an answer for the 'why?' of the idea
Is creative strategy for you?
Whatever business you're in, having ideas can be tricky.
Sometimes it’s hard to know where to start. Other times, it’s a challenge to keep going. And often you just want reassurance that you’re heading in the right direction at all. Creative strategy can help give your ideas three vital things.
Direction
a pathway to follow; an answer for the 'where?' of the idea
Focus
an identity to live up to; an answer for the 'what?' of the idea
Whatever you need your creativity for, at we help you generate, develop and pitch ideas that you can be confident in.
Being strategic doesn't mean creativity by numbers
Read our blog post on how, far from killing ideas, strategic thinking and carefully-chosen stimulus can generate the conditions which allow creativity to flourish.
