8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem to only appreciate their audience when it comes to the hard numbers. They think of them only really in terms of overnight ratings, box office attendance, circulation figures, unique visitors, click throughs, shares, likes and downloads. It can feel like the end consumer exists, if anything, to provide validation for their creative genius or

Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty isn’t the best policy. Just ask Twitter. In June 2015, after admitting that its user growth rate was slower than predicated, the Chief Exec ended up resigning the following day and just six weeks later share prices were at their lowest level in a year. And this, despite reporting revenues and earnings for the second quarter that were better t