Now we are three : what to learn about creativity from pre-schoolers
Ideally has just turned three! We’ve made it past the precarious newborn phase and the petulant tantrums of the terrible twos...
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Ally Castle
Aug 8, 20165 min read
What two years of Ideally has taught me about creativity (and creative people).
Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...
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Ally Castle
Jul 8, 20163 min read
Judging creativity : when is an idea a good idea?
“Television needs to innovate, not regurgitate.” So said Liz Warner, a top TV exec, recently in a speech. As Broadcast, the industry rag...
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Sam Greenwood & Carla Segieth
Apr 11, 20165 min read
Ideally : the interns' eye view...
Earlier this year I was really pleased to welcome Sam and Carla from Bath Spa University as Ideally’s first interns. But what does it...
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Ally Castle
May 25, 20154 min read
To broadcast is not to communicate
Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...
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Ally Castle
Apr 14, 20154 min read
Why creativity can’t be left to the market
The great and the good might acknowledge that creativity is necessary for the market to flourish - but is the market necessary for...
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Ally Castle
Mar 9, 20155 min read
Being strategic doesn’t mean creativity by numbers
This post was reproduced as an article in Broadcast on 13 March 2015 Far from killing ideas, strategic thinking and carefully-chosen...
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Ally Castle
Nov 30, 20143 min read
To create is to be human
How artistic expression and appreciation is a human need, to nurture both individuals and communities - and means we are all creative....
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