What two years of Ideally has taught me about creativity (and creative people).
Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...
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Ally Castle
Jul 8, 20163 min read
Judging creativity : when is an idea a good idea?
“Television needs to innovate, not regurgitate.” So said Liz Warner, a top TV exec, recently in a speech. As Broadcast, the industry rag...
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Sam Greenwood & Carla Segieth
Apr 11, 20165 min read
Ideally : the interns' eye view...
Earlier this year I was really pleased to welcome Sam and Carla from Bath Spa University as Ideally’s first interns. But what does it...
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Ally Castle
Jan 8, 20163 min read
New year, new creative you?
Should old creative habits die hard, or be milked for all they’re worth? January is typically full of resolutions to change and promises...
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Ally Castle
Nov 11, 20155 min read
More than a number
8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...
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Ally Castle
Aug 6, 20153 min read
Happy 1st Birthday, Ideally!
Ally celebrates the first full year of trading with some of her tried, tested (and very much borrowed) favourite pieces of strategic...
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Ally Castle
May 25, 20154 min read
To broadcast is not to communicate
Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...
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