How to tell stories that matter
For me, the most striking example of the power and persuasion of storytelling is, itself, a story. Perhaps unsurprisingly, it’s in the...
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Ally Castle
Aug 2, 20173 min read
Now we are three : what to learn about creativity from pre-schoolers
Ideally has just turned three! We’ve made it past the precarious newborn phase and the petulant tantrums of the terrible twos...
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Ally Castle
Dec 30, 20164 min read
5 things that 2016 taught us about creativity
It’s been quite a year. But, good or bad (unlikely to be indifferent), there are always lessons to learn. Here’s five important things...
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Ally Castle
Aug 8, 20165 min read
What two years of Ideally has taught me about creativity (and creative people).
Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...
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Ally Castle
Jul 8, 20163 min read
Judging creativity : when is an idea a good idea?
“Television needs to innovate, not regurgitate.” So said Liz Warner, a top TV exec, recently in a speech. As Broadcast, the industry rag...
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Ally Castle
Jan 8, 20163 min read
New year, new creative you?
Should old creative habits die hard, or be milked for all they’re worth? January is typically full of resolutions to change and promises...
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Ally Castle
May 25, 20154 min read
To broadcast is not to communicate
Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...
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Ally Castle
Apr 14, 20154 min read
Why creativity can’t be left to the market
The great and the good might acknowledge that creativity is necessary for the market to flourish - but is the market necessary for...
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Ally Castle
Mar 9, 20155 min read
Being strategic doesn’t mean creativity by numbers
This post was reproduced as an article in Broadcast on 13 March 2015 Far from killing ideas, strategic thinking and carefully-chosen...
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Ally Castle
Jan 8, 20154 min read
Creativity is a two-way exchange
Transactional Creativity and how every idea needs an audience - even those which aren't about making money. Through many years of work in...
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Ally Castle
Nov 30, 20143 min read
To create is to be human
How artistic expression and appreciation is a human need, to nurture both individuals and communities - and means we are all creative....
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