Judging creativity : when is an idea a good idea?
“Television needs to innovate, not regurgitate.” So said Liz Warner, a top TV exec, recently in a speech. As Broadcast, the industry rag reported: “Warner used her Bafta Television Lecture to call on the industry to snap out of its creative lethargy and recognise the “creative chasm” that has appeared in its failure to respond to the digital age”. The vital issues that Warner raises of connecting with young audiences and keeping the broadcast television alive and well aside,