How to tell stories that matter
For me, the most striking example of the power and persuasion of storytelling is, itself, a story. Perhaps unsurprisingly, it’s in the...
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Ally Castle
Dec 30, 20164 min read
5 things that 2016 taught us about creativity
It’s been quite a year. But, good or bad (unlikely to be indifferent), there are always lessons to learn. Here’s five important things...
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Ally Castle
Nov 11, 20155 min read
More than a number
8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...
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Ally Castle
Nov 30, 20143 min read
To create is to be human
How artistic expression and appreciation is a human need, to nurture both individuals and communities - and means we are all creative....
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