Ideally has just turned three! We’ve made it past the precarious newborn phase and the petulant tantrums of the terrible twos...

Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...

Earlier this year I was really pleased to welcome Sam and Carla from Bath Spa University as Ideally’s first interns. But what does it...

Should old creative habits die hard, or be milked for all they’re worth? January is typically full of resolutions to change and promises...

8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...

Ally celebrates the first full year of trading with some of her tried, tested (and very much borrowed) favourite pieces of strategic...

Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...

The great and the good might acknowledge that creativity is necessary for the market to flourish - but is the market necessary for...

Transactional Creativity and how every idea needs an audience - even those which aren't about making money. Through many years of work in...

How artistic expression and appreciation is a human need, to nurture both individuals and communities - and means we are all creative....