For me, the most striking example of the power and persuasion of storytelling is, itself, a story. Perhaps unsurprisingly, it’s in the...

Ideally has just turned three! We’ve made it past the precarious newborn phase and the petulant tantrums of the terrible twos...

Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...

“Television needs to innovate, not regurgitate.” So said Liz Warner, a top TV exec, recently in a speech. As Broadcast, the industry rag...

8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...

Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...

This post was reproduced as an article in Broadcast on 13 March 2015 Far from killing ideas, strategic thinking and carefully-chosen...

Transactional Creativity and how every idea needs an audience - even those which aren't about making money. Through many years of work in...

How artistic expression and appreciation is a human need, to nurture both individuals and communities - and means we are all creative....