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How to tell stories that matter
For me, the most striking example of the power and persuasion of storytelling is, itself, a story. Perhaps unsurprisingly, it’s in the...

Ally Castle
Nov 17, 20175 min read


To broadcast is not to communicate
Why Twitter may have reached its ceiling of users - and what that says about how the medium dictates the message. Sometimes, honesty...

Ally Castle
May 25, 20154 min read
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