8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem to only appreciate their audience when it comes to the hard numbers. They think of them only really in terms of overnight ratings, box office attendance, circulation figures, unique visitors, click throughs, shares, likes and downloads. It can feel like the end consumer exists, if anything, to provide validation for their creative genius or

The great and the good might acknowledge that creativity is necessary for the market to flourish - but is the market necessary for creativity to thrive? The current Archbishop of Canterbury Justin Welby has gained quite a reputation for speaking into contemporary social issues and not just sticking to the more traditional topics of faith and spirituality. Whilst some think this is beyond his remit, I’m of the opinion that a) the church should have a point of view on how we l