What two years of Ideally has taught me about creativity (and creative people).
Creativity is notoriously hard to pin down. In fact its mysterious, ethereal nature is the very thing that drives it and makes it...
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Ally Castle
Nov 11, 20155 min read
More than a number
8 REASONS YOU NEED YOUR AUDIENCE & WAYS TO USE THEM In my experience there are some TV types (and all sorts of content-makers) who seem...
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Ally Castle
Apr 14, 20154 min read
Why creativity can’t be left to the market
The great and the good might acknowledge that creativity is necessary for the market to flourish - but is the market necessary for...
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Ally Castle
Jan 8, 20154 min read
Creativity is a two-way exchange
Transactional Creativity and how every idea needs an audience - even those which aren't about making money. Through many years of work in...
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